4/6/2021 11:50:22 AM The Interactive Advertising Bureau to Establish Artificial Intelligence Standards By Gez McGuire The first release of this guide on AI use cases and best practices is distilled from publishers, agencies, and ad tech and is...
12/11/2020 12:00:00 AM AI: The Next Frontier for Advertising and Marketing By Gez McGuire The closed ecosystems of Google, Facebook and Amazon have shown how they are leaders in developing and applying AI for the benefit of...
11/19/2020 4:32:00 PM 2021 will see AI acceleration - here's 4 trends where this will happen. By Gez McGuire This brilliant article in Forbes illustrates 4 major trends in AI that will see rapid acceleration in 2021. 2020 actually saw rapid...
10/26/2020 9:14:31 PM Calculating where artificial intelligence can do business. By Gez McGuire Open AI's GPT-3 opened the eyes of millions of people around the world earlier this year (mid 2020) and very soon after Microsoft took...
10/13/2020 10:25:33 PM Conversational AI: 8 Tips To Make It Work For Your Enterprise. By Gez McGuire Another good article in Forbes discussing the role of conversational AI within text messages, web apps or social media. In this instance...
10/9/2020 12:00:00 AM Sales calls have gone virtual and AI is listening in By Gez McGuire Wooing clients over lunch is out. So companies are deploying software to analyze Zoom pitches and make recommendations. One such tool is...
10/7/2020 12:00:00 AM How AI Is Transforming The Future Of Sales By Gez McGuire I am very pleased to see such a great and timely article appear in Forbes advocating how AI will transform the future of sales....
10/5/2020 7:25:05 PM IBM Brings Artificial Intelligence At Scale To The Marketing And Media Industry By Gez McGuire Anyone that reads my articles on advances in AI adoption in marketing won't be at all surprised to hear that IBM are betting that AI will...
9/15/2020 12:00:00 AM Understanding AI deployment: how it is being used and how will it prepare businesses for the challenges ahead. By Gez McGuire A recent study undertaken by KPMG called the 2019 Enterprise AI Adoption Study illustrates what some of the world’s largest companies are...
9/9/2020 12:00:00 AM Once confined to the realms of science fiction, intelligent ‘thinking’ machines are all around us now with the growth of Artificial Intelligence (AI). By Gez McGuire Earlier this year, amongst the plethora of AI related publications I was digesting I returned to one of my favourite authors, the...