11/12/2025 1:21:08 PM AI Search: How to Get Your Content Seen By Gez McGuire Winning Visibility in the Age of AI Search Whether you call it SEO, GEO, or AIO, one thing hasn’t changed: being visible matters.But in...
11/11/2025 6:37:46 PM Artificial Intelligence is no longer an emerging trend in advertising - it’s the engine driving the next era of creative production, targeting, and campaign optimisation. By Gez McGuire But as the technology accelerates faster than policy can adapt, one truth is becoming clear: waiting for government regulation to define...
11/11/2025 6:26:54 PM How Artificial Intelligence is Revolutionising Dubai’s Real Estate Market By Gez McGuire Dubai’s property sector is undergoing a technological transformation. Leading real estate agencies across the city are now using...
9/29/2025 8:48:23 AM ChatGPT Ads? What Marketers Could Gain from the Next Big Paid Media Channel By Gez McGuire OpenAI’s recent job listing for a “Growth Paid Marketing Platform Engineer” has raised eyebrows across the marketing world. Buried in the...
9/10/2025 10:37:06 AM ChatGPT’s “Google Dependency”: What’s Really Happening Behind the Scenes By Gez McGuire Recent reports have revealed something many in the AI space suspected: ChatGPT taps into Google Search to deliver real-time answers. That...
9/10/2025 10:22:21 AM Apple Prepares AI-Powered “Answer Engine” to Redefine Search in 2026 By Gez McGuire Apple is gearing up to enter the AI search race with a bold reimagining of Siri. According to reports, the company will roll out a system...
8/20/2025 8:01:04 AM How AI-Powered Search is Driving Deeper Discovery and Better Engagement By Gez McGuire The way we search is changing fast. With AI now woven into Google Search, people aren’t just typing quick questions - they’re exploring...
8/3/2025 3:02:43 PM The End of the Excel Era (For Humans): Why July 2025 Will Be Remembered as a Turning Point By Gez McGuire We used to laugh at Clippy - the lovable but slightly annoying paperclip from Microsoft Office that would pop up asking if you were...
7/16/2025 11:09:31 PM How AI-Powered Search Is Rewiring Consumer Behaviour in 2025 By Gez McGuire Forget everything you thought you knew about how people search. In 2025, the humble search bar is no longer the default starting point....
7/1/2025 12:55:33 PM Google Search Is Evolving And Liz Reid Is Rewriting the Rules By Gez McGuire Something fundamental is shifting at the heart of Google Search. For years, Google has operated on a familiar rhythm: you type in a...
7/1/2025 12:43:02 PM ChatGPT Is No Longer a “Google Replacement” - It’s Something Much Bigger By Gez McGuire When ChatGPT first launched, the comparisons were inevitable. Here was an AI tool that could answer questions, summarise documents, and...
6/24/2025 6:44:04 AM What the UK’s Crackdown on Google Search Really Means – And Why It Matters By Gez McGuire The UK's digital watchdog is putting Google under the microscope—and what happens next could reshape how Brits interact with the...
3/19/2025 2:42:15 PM Future-Proof Your SEO: How to Thrive Amid AI-Driven Algorithm Updates By Gez McGuire In the rapidly evolving digital landscape of 2025, businesses face the dual challenge of adapting to frequent search engine algorithm...
3/11/2025 7:06:44 PM The AI Talent Gold Rush: How AI is Reshaping Careers and Creating New Opportunities By Gez McGuire The rapid integration of Artificial Intelligence (AI) across various sectors is significantly transforming the technology job market....
2/19/2025 10:50:56 AM YouTube Citations Surge in Google AI Overviews: What It Means for SEO and Content Strategy By Gez McGuire Google’s AI Overviews are increasingly featuring YouTube videos in their citations, with a 25.21% surge since January 1, according to new...
1/29/2025 3:40:17 PM Choosing the Right AI for Your Go-to-Market Strategy: Why Fit Matters More Than Features By Gez McGuire The AI-driven go-to-market (GTM) revolution is in full swing. With Salesforce unveiling AgentForce, Microsoft responding with CoPilot...