OK, so LinkedIn are rolling our some new offerings including new measurement capabilities and some new ad formats that aim to help...
At the Media & Entertainment Leaders Summit (MELS) in London, Omdia revealed their research showing that by 2027, 37% of all online video...
Earlier this month (October 2022) Meta announced that it was adding new ad formats to Instagram. Why? Well, as a result of Apple’s...
Plenty of retail brands use TikTok to catch the attention of its audience, which will reach circa 750 million monthly users in 2022...
Social media has transformed, and Facebook has to transform along with it. Young adults told Facebook in a survey that they thought it...
Paid results on Google will now carry a larger “Sponsored” tag rather than the simple “Ad” tag they used to display ad before, along with...
E-commerce is no longer how shopping will be conducted in the future - it is how we shop today. As consumers continue to evolve...
With over 2 million active podcasts globally and over 420 million listeners, this medium represents over 20% of all internet users. In...
Welcome to the future of Google search. Google now uses AI in the form of natural language processing to make search even more semantic...
As revealed in parent company Alphabet’s quarterly earnings call for Q1 2022, YouTube confirmed earlier this year that it’s now testing...
The figures show that only 10% of consumers say they avoid brands’ social media pages and 90% of consumers being aware of brand...
Yep, the future of social media is looking less social. If you already experience your Instagram feed increasingly showing Reels from...
A recent study by Emplifi, a unified customer experience (CX) platform, analysed thousands of brands worldwide between 1 April, 2022 - 30...
Prabhakar Raghavan, the Google senior vice president who runs the Knowledge & Information organization, came out and stated that younger...
Google is a step further towards developing an advanced AI architecture called Pathways - a single model that can learn to do multiple...
Using the Performance Max campaign approach within Google Ads, a leading UK based pet insurance company were able to use different...