At the Media & Entertainment Leaders Summit (MELS) in London, Omdia revealed their research showing that by 2027, 37% of all online video ads would come from TikTok - the Byte Dance-owned app.

Compare this to Meta and YouTube who are predicted to take just 12% each, while Netflix will take only 2%. 

Already TikTok has already overtaken other social media platforms in the US as the place to watch video content making it a platform that advertisers are looking at to reach wide audiences.

The unique aspect that this platform has is its appeal to young consumers.

This highly sought after demographic is difficult to reach via channels such as traditional TV and social networks such as Facebook and so it looks likely that more and more advertisers will be turning to TikTok in the very near future.