At the Media & Entertainment Leaders Summit (MELS) in London, Omdia revealed their research showing that by 2027, 37% of all online video...

Earlier this month (October 2022) Meta announced that it was adding new ad formats to Instagram. Why? Well, as a result of Apple’s...

A recent study by Emplifi, a unified customer experience (CX) platform, analysed thousands of brands worldwide between 1 April, 2022 - 30...

Research shows that for many seniors, being online and staying up to date with technology is a very important aspect of their day to day...

A new survey of over 800 marketers found that 57% of those surveyed now believe that managing the online reputation of a business, i.e....

The notion of context is nothing new to marketers, but will be become very important in digital advertising in the coming years. What I...

Contextual advertising is having a renaissance but those of us in the know realise that it never really completely disappeared. It was...

When Google saw an increase in people shopping online in 2020 they realised that people weren’t just looking for things to buy; they were...

The first release of this guide on AI use cases and best practices is distilled from publishers, agencies, and ad tech and is...