By 2027 it looks like TikTok will deliver more video ads than Meta and YouTube combined.
At the Media & Entertainment Leaders Summit (MELS) in London, Omdia revealed their research showing that by 2027, 37% of all online...
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Instagram sees new ad formats emerge!
Earlier this month (October 2022) Meta announced that it was adding new ad formats to Instagram.
Why?
Well, as a result of Apple’s...
Social media ad spend for UK companies greater than the global average!
A recent study by Emplifi, a unified customer experience (CX) platform, analysed thousands of brands worldwide between 1 April, 2022 - 30...
A majority of online seniors spend at least six hours a day online and own an average of five devices.
Research shows that for many seniors, being online and staying up to date with technology is a very important aspect of their day to day...
Reputation Management is The Key for E-Commerce Brands to Boost Sales!
A new survey of over 800 marketers found that 57% of those surveyed now believe that managing the online reputation of a business, i.e....
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