8/24/2022 4:43:35 PM Q1 of 2022 saw views of YouTube Shorts videos hit 30 billion per day, which is up four times from Q1 2021. By Gez McGuire As revealed in parent company Alphabet’s quarterly earnings call for Q1 2022, YouTube confirmed earlier this year that it’s now testing...
8/24/2022 4:25:00 PM With 61% of 25- to 34-year-olds buying on social media we are in the middle of a Social commerce boom! By Gez McGuire The figures show that only 10% of consumers say they avoid brands’ social media pages and 90% of consumers being aware of brand...
8/24/2022 4:03:54 PM Get ready to see even more posts from accounts you don't follow on Facebook and Instagram. By Gez McGuire Yep, the future of social media is looking less social. If you already experience your Instagram feed increasingly showing Reels from...
8/24/2022 12:52:29 PM Social media ad spend for UK companies greater than the global average! By Gez McGuire A recent study by Emplifi, a unified customer experience (CX) platform, analysed thousands of brands worldwide between 1 April, 2022 - 30...
8/24/2022 10:46:48 AM 40% of young people use TikTok or Instagram rather than Google with voice driving 30% of all queries, especially by younger users. By Gez McGuire Prabhakar Raghavan, the Google senior vice president who runs the Knowledge & Information organization, came out and stated that younger...