As revealed in parent company Alphabet’s quarterly earnings call for Q1 2022, YouTube confirmed earlier this year that it’s now testing ads in Shorts, which will finally allow creators to monetize short-form videos.
Ads in Shorts is YouTube’s answer to taking revenue growth to new heights. Also, as a direct result, creator earnings may hit new highs as well as it would give creators in the YouTube Partner Program the ability to earn more revenue on the platform.
The only way at present to make money by creating Shorts is through YouTube’s Shorts Fund which allocates $100 million to paying creators for content that goes viral and all creators, even if they’re not in the YouTube Partner Program, can get paid from the Shorts Fund.
Like YouTube, TikTok has a fund from which it pays creators for popular content but the platform is less transparent about how much it pays out.
The question now is if any popular TikTokers decide to make their way to YouTube once ads in Shorts roll out to everyone.
One to watch!
