6/23/2022 2:13:12 PM How a leading pet insurance provider increased its return on ad spend with Performance Max. By Gez McGuire Using the Performance Max campaign approach within Google Ads, a leading UK based pet insurance company were able to use different...
6/21/2022 2:06:11 PM The latest generation of Google campaign tools have a new approach they call bidding for value. By Gez McGuire It’s difficult to stand out, especially when everyone is doing the same thing! Today, more than 80% of Google advertisers use automated...
6/17/2022 3:57:02 PM A majority of online seniors spend at least six hours a day online and own an average of five devices. By Gez McGuire Research shows that for many seniors, being online and staying up to date with technology is a very important aspect of their day to day...