Gez McGuire Insights

4/20/2026 1:54:58 PM

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For years, marketers have been trained to believe one thing:

Success comes from better targeting.

Better audiences.Better keywords.Better...

4/8/2026 1:24:45 PM

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Google search behaviour is undergoing a structural shift, not necessarily in volume, but in what happens after the search.

The rise of...

4/8/2026 1:19:56 PM

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AI is no longer a differentiator in B2B marketing… it’s the baseline.

With the vast majority of marketers now using AI regularly, the real...

4/8/2026 1:16:17 PM

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TikTok is rapidly evolving from a social platform into a powerful search engine, particularly for discovery-led queries.

Recent data shows...

4/8/2026 1:10:20 PM

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LinkedIn is rapidly becoming one of the most important platforms for AI-driven discovery - not just human visibility.

As B2B buyers...