Gez McGuire Insights

4/8/2026 1:24:45 PM

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

Google search behaviour is undergoing a structural shift, not necessarily in volume, but in what happens after the search.

The rise of...

4/8/2026 1:19:56 PM

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

AI is no longer a differentiator in B2B marketing… it’s the baseline.

With the vast majority of marketers now using AI regularly, the real...

4/8/2026 1:16:17 PM

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

TikTok is rapidly evolving from a social platform into a powerful search engine, particularly for discovery-led queries.

Recent data shows...

4/8/2026 1:10:20 PM

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

LinkedIn is rapidly becoming one of the most important platforms for AI-driven discovery - not just human visibility.

As B2B buyers...

4/8/2026 1:00:53 PM

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

WhatsApp has rolled out a series of updates focused on making everyday messaging simpler, more flexible, and increasingly AI-assisted.

The...