An experienced marketing and business strategist with over 15 years of experience working with the world’s biggest tech companies now offering strategic insight into the AI landscape and more importantly, how to adopt AI applications into business processes successfully.
There’s been a lot of noise recently about how well Meta and Google are performing.
And on the surface, it looks simple:
AI is workingAds...
For years, conversational AI has been positioned as the future of customer interaction. Chatbots, voice assistants, automated responses…...
For years, marketers have been trained to believe one thing:
Success comes from better targeting.
Better audiences.Better keywords.Better...
Google search behaviour is undergoing a structural shift, not necessarily in volume, but in what happens after the search.
The rise of...
AI is no longer a differentiator in B2B marketing… it’s the baseline.
With the vast majority of marketers now using AI regularly, the real...
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