How a leading pet insurance provider increased its return on ad spend with Performance Max.
Using the Performance Max campaign approach within Google Ads, a leading UK based pet insurance company were able to use different...
About Me
An experienced marketing and business strategist with over 15 years of experience working with the world’s biggest tech companies now offering strategic insight into the AI landscape and more importantly, how to adopt AI applications into business processes successfully.
Gez McGuire's Passles
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The latest generation of Google campaign tools have a new approach they call bidding for value.
It’s difficult to stand out, especially when everyone is doing the same thing!
Today, more than 80% of Google advertisers use automated...
A majority of online seniors spend at least six hours a day online and own an average of five devices.
Research shows that for many seniors, being online and staying up to date with technology is a very important aspect of their day to day...
The opportunity that exists for Conversational AI to impact society and business is huge.
Recent developments have seen our interactions with computers increasingly resemble our interactions with humans.
Conversational AI...
Accelerate revenue opportunities by disrupting the funnel.
Conversational AI, in my opinion, will be the next BIG disruptor in marketing and sales.
It will transform funnels and brands and agencies...
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