One of the biggest concerns surrounding advertising inside AI platforms has always been simple: "Will people just dismiss the ads?"...
Gez McGuire
Founder, MCG Digital Media
Birmingham, United Kingdom
Every few months, someone declares the death of Google. First it was social media. Then mobile apps. Then Amazon. Now it's AI. The...
For years, digital advertising has revolved around three dominant channels: Google, Meta and Amazon. Each platform built its success on a...
There’s been a lot of noise recently about how well Meta and Google are performing. And on the surface, it looks simple: AI is workingAds...
For years, conversational AI has been positioned as the future of customer interaction. Chatbots, voice assistants, automated responses…...
For years, marketers have been trained to believe one thing: Success comes from better targeting. Better audiences.Better keywords.Better...
Google search behaviour is undergoing a structural shift, not necessarily in volume, but in what happens after the search. The rise of...
AI is no longer a differentiator in B2B marketing… it’s the baseline. With the vast majority of marketers now using AI regularly, the...