10/25/2024 10:37:19 AM Google Introduces AI-Powered Updates for Performance Max Campaigns to Optimise Holiday Advertising By Gez McGuire Google is set to enhance its advertising tools as it introduces several AI-driven updates to its Performance Max (PMax) campaigns, aiming...
10/14/2024 9:06:44 AM Navigating the Complexity of Algorithmic Governance in Digital Communication By Gez McGuire In today's digital landscape, social media platforms and search engines play a pivotal role in shaping public discourse, akin to the...
10/7/2024 10:58:40 AM Google Enhances Search with Ads in AI Summaries and New Formatting Updates By Gez McGuire Google is updating its search features to include ads within AI-generated summaries, enhancing commercial interactions by suggesting...
10/5/2024 10:19:47 AM Google Unveils Groundbreaking Video Search Feature, Expanding AI Capabilities in the Digital Age By Gez McGuire Google has unveiled a novel way for users to perform internet searches by utilising video. This innovative feature enables users to...
10/1/2024 4:44:16 AM TikTok Redefines Search: Introduces Keyword-Targeted Ads to Capture User Intent By Gez McGuire Over recent years, TikTok has been refining its Search product to rival Google, and has now escalated its efforts by introducing a...