Gez McGuire Insights

10/25/2024 10:37:19 AM

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Google is set to enhance its advertising tools as it introduces several AI-driven updates to its Performance Max (PMax) campaigns, aiming...

10/14/2024 9:06:44 AM

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In today's digital landscape, social media platforms and search engines play a pivotal role in shaping public discourse, akin to the...

10/7/2024 10:58:40 AM

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Google is updating its search features to include ads within AI-generated summaries, enhancing commercial interactions by suggesting...

10/5/2024 10:19:47 AM

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Google has unveiled a novel way for users to perform internet searches by utilising video. This innovative feature enables users to...

10/1/2024 4:44:16 AM

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Over recent years, TikTok has been refining its Search product to rival Google, and has now escalated its efforts by introducing a...