Google has unveiled a novel way for users to perform internet searches by utilising video. This innovative feature enables users to simply aim their camera at an object, pose a question verbally, and swiftly receive relevant search results.

The service, named "Video Search," will be available on both Android and iPhone devices starting from 5 PM GMT today. Initially, it will be accessible by activating "AI Overviews" within the Google app and will support only English.

This development is part of Google's ongoing efforts to redefine the search experience through artificial intelligence. 

The feature arrives amid heightened competition in the search domain, particularly with OpenAI recently experimenting with a new search function within its ChatGPT chatbot. Unlike traditional text-based searches, this feature allows users to engage in a dialogue with the AI to find information.

Google’s integration of AI extends beyond text, having previously introduced the ability to perform searches using still images through Google Lens. 

In addition to video search, Google announced enhancements to its shopping search results, which now aggregate reviews and pricing from various retailers to facilitate better purchasing decisions. Moreover, Google is stepping into the music recognition domain, introducing a tool similar to Apple's Shazam. This new feature, accessible via the Circle to Search on Android devices, allows users to identify music from web pages or streaming content without needing to exit their current application.

These innovations come as Google aims to maintain its dominance in the search market, where it currently holds over 90% of the global market share. However, the tech giant continues to face new challenges from competitors like OpenAI, which is also exploring AI-driven search functionalities through its ChatGPT platform.