10/15/2022 12:28:51 PM Breaking news: E-commerce fulfillment could be TikTok’s latest venture. By Gez McGuire Plenty of retail brands use TikTok to catch the attention of its audience, which will reach circa 750 million monthly users in 2022...
10/15/2022 12:06:03 PM Facebook is getting ready to face off with TikTok. By Gez McGuire Social media has transformed, and Facebook has to transform along with it. Young adults told Facebook in a survey that they thought it...
9/12/2022 12:45:59 PM TikTok's infinite loop powers e-commerce sales throughout the purchase journey. By Gez McGuire E-commerce is no longer how shopping will be conducted in the future - it is how we shop today. As consumers continue to evolve...
8/24/2022 4:43:35 PM Q1 of 2022 saw views of YouTube Shorts videos hit 30 billion per day, which is up four times from Q1 2021. By Gez McGuire As revealed in parent company Alphabet’s quarterly earnings call for Q1 2022, YouTube confirmed earlier this year that it’s now testing...
8/24/2022 4:03:54 PM Get ready to see even more posts from accounts you don't follow on Facebook and Instagram. By Gez McGuire Yep, the future of social media is looking less social. If you already experience your Instagram feed increasingly showing Reels from...
8/24/2022 12:52:29 PM Social media ad spend for UK companies greater than the global average! By Gez McGuire A recent study by Emplifi, a unified customer experience (CX) platform, analysed thousands of brands worldwide between 1 April, 2022 - 30...
8/24/2022 10:46:48 AM 40% of young people use TikTok or Instagram rather than Google with voice driving 30% of all queries, especially by younger users. By Gez McGuire Prabhakar Raghavan, the Google senior vice president who runs the Knowledge & Information organization, came out and stated that younger...