11/17/2022 4:10:08 PM LinkedIn Ads - some interesting new formats are emerging! By Gez McGuire OK, so LinkedIn are rolling our some new offerings including new measurement capabilities and some new ad formats that aim to help...
11/17/2022 10:29:36 AM By 2027 it looks like TikTok will deliver more video ads than Meta and YouTube combined. By Gez McGuire At the Media & Entertainment Leaders Summit (MELS) in London, Omdia revealed their research showing that by 2027, 37% of all online video...
10/17/2022 9:45:31 PM Instagram sees new ad formats emerge! By Gez McGuire Earlier this month (October 2022) Meta announced that it was adding new ad formats to Instagram. Why? Well, as a result of Apple’s...
10/15/2022 12:06:03 PM Facebook is getting ready to face off with TikTok. By Gez McGuire Social media has transformed, and Facebook has to transform along with it. Young adults told Facebook in a survey that they thought it...
9/12/2022 12:45:59 PM TikTok's infinite loop powers e-commerce sales throughout the purchase journey. By Gez McGuire E-commerce is no longer how shopping will be conducted in the future - it is how we shop today. As consumers continue to evolve...
8/24/2022 12:52:29 PM Social media ad spend for UK companies greater than the global average! By Gez McGuire A recent study by Emplifi, a unified customer experience (CX) platform, analysed thousands of brands worldwide between 1 April, 2022 - 30...