OK, so LinkedIn are rolling our some new offerings including new measurement capabilities and some new ad formats that aim to help improve campaign measurement. 

What interests me, and anyone in my line of work, are the new ad formats - here's a quick overview:

  • Click to Message Ads:

    With new Click to Message Ads, a prospect can simply click on the ad they see to begin a conversation with the brand. For the brand, this kind of ad puts the customer first and enables marketers to personalise their engagement strategies.

  • Conversation Starter Ads: 

    These ads prioritise paid messages to users so as to only surface the messages that are most relevant to them. This aims to help ensure that B2B brands are not wasting ad spend and are connecting with the right leads.

  • Promoted employee posts:

    LinkedIn said today that it will soon give business marketers permissions to promote individual employee posts from their company page. The tool seeks to help B2B brands drive more engagement and, according to the tech company, help to “humanise” brands.

Looking forward to seeing these in action and trying a few out myself!