With over 2 million active podcasts globally and over 420 million listeners, this medium represents over 20% of all internet users.

In terms of advertising, there is a huge investment gap with current advertising forecast at $1.5bn, but this should be closer to $41.5bn in order to close the gap between spend and daily consumption.

Introduce programmatic advertising using conversational targeting and we have an incredible opportunity.

It also ticks all the boxes from a privacy perspective too, as this moves beyond individual user-level targeting as it places advertisers within conversations already happening between creators and their listeners.

So, advertisers are targeting conversations – not individual users.

This dramatically expands reach to cover more diverse categories if the subject matter of a particular episode is directly relevant to their campaign and therefore highly contextually relevant.

This is very exciting for advertisers and another way that shows how AI will offer solutions and change the landscape of marketing and advertising in the future.