Wooing clients over lunch is out. So companies are deploying software to analyze Zoom pitches and make recommendations.

One such tool is called Chorus and it's used to record and analyze sales video calls. It automatically transcribes speech, showing for example when salespeople speak too much, fail to steer the conversation away from competitors’ products, or forget to plan a follow-up chat.

This is a great example of how AI can be utilised to enhance performance in a way that is beneficial to both employer and employee. Far from putting a sales person's job in jeopardy, this tool actually helps train them to be a better sales person providing a win-win for all involved.

Just one more way highlighting how AI adoption isn't just for large companies. Firms of all sizes can adopt AI and reap the benefits.

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