Anyone that reads my articles on advances in AI adoption in marketing won't be at all surprised to hear that IBM are betting that AI will be at the helm of the next advertising revolution.
Google and Facebook have both proved that creating AI platforms centred around advertising and more importantly, data, provides massive gains for both side of the advertising equation.
As such they provide huge gains in advertising opportunities by giving access to incredibly targeted data like never before, while at the same time providing an advertiser's audience with relevant content that matches their profile, interests and in-market consumption.
Win, win.. you could say.
IBM certainly think so!
"We believe AI will be the 'backbone' of the new era as the industry prepares for the next generation of advertising. We're using AI to help solve problems across the advertising industry, just like IBM has in countless other industries like Healthcare, Financial Services and Retail. Our work will be a step forward in our evolution to meet the advertising industry's upheaval, and we are proud to help the advertising industry advance with the value of AI."