Gez McGuire Insights

10/15/2022 11:46:49 AM

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Paid results on Google will now carry a larger “Sponsored” tag rather than the simple “Ad” tag they used to display ad before, along with...

8/24/2022 10:46:48 AM

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Prabhakar Raghavan, the Google senior vice president who runs the Knowledge & Information organization, came out and stated that...

6/23/2022 2:13:12 PM

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Using the Performance Max campaign approach within Google Ads, a leading UK based pet insurance company were able to use different...

6/21/2022 2:06:11 PM

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It’s difficult to stand out, especially when everyone is doing the same thing!

Today, more than 80% of Google advertisers use automated...

2/23/2022 4:25:23 PM

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Performance Max and Discovery campaigns fall under the Automation pillar and Google is championing the use of campaign types to advertisers.