How a leading pet insurance provider increased its return on ad spend with Performance Max.
Using the Performance Max campaign approach within Google Ads, a leading UK based pet insurance company were able to use different...
Using the Performance Max campaign approach within Google Ads, a leading UK based pet insurance company were able to use different...
It’s difficult to stand out, especially when everyone is doing the same thing!
Today, more than 80% of Google advertisers use automated...
Performance Max and Discovery campaigns fall under the Automation pillar and Google is championing the use of campaign types to advertisers.
It has been reported that 58 percent of UK and US customers feel positively towards receiving hyper-personalised ads, despite the...
Google is testing a new Global Site Tag that can now automatically collect the information that the user submits on the website (like...
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