How a leading pet insurance provider increased its return on ad spend with Performance Max.
Using the Performance Max campaign approach within Google Ads, a leading UK based pet insurance company were able to use different...
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The latest generation of Google campaign tools have a new approach they call bidding for value.
It’s difficult to stand out, especially when everyone is doing the same thing!
Today, more than 80% of Google advertisers use automated...
Automation, measurement, and privacy: the top 3 priorities for Google Ads in 2022.
Performance Max and Discovery campaigns fall under the Automation pillar and Google is championing the use of campaign types to advertisers.
How do marketers stay ahead of the latest privacy changes?
It has been reported that 58 percent of UK and US customers feel positively towards receiving hyper-personalised ads, despite the...
Automatic User Data Collection with new Google Ads Global Site Tag
Google is testing a new Global Site Tag that can now automatically collect the information that the user submits on the website (like...
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