Paid results on Google will now carry a larger “Sponsored” tag rather than the simple “Ad” tag they used to display ad before, along with...

Prabhakar Raghavan, the Google senior vice president who runs the Knowledge & Information organization, came out and stated that younger...

Using the Performance Max campaign approach within Google Ads, a leading UK based pet insurance company were able to use different...

It’s difficult to stand out, especially when everyone is doing the same thing! Today, more than 80% of Google advertisers use automated...

Performance Max and Discovery campaigns fall under the Automation pillar and Google is championing the use of campaign types to...

It has been reported that 58 percent of UK and US customers feel positively towards receiving hyper-personalised ads, despite the...

Google is testing a new Global Site Tag that can now automatically collect the information that the user submits on the website (like...

This new experience will start rolling out over the next few months with Google sharing migration timelines as the year goes on. The...

As professional marketers we are very focused on results - naturally! As a result we have a propensity to focus attention towards the...

This is a really good article on Think with Google outlining some simple yet effective ways to understand how positioning is important...