Mobile search results on Google now has ads labelled as ‘Sponsored’.
Paid results on Google will now carry a larger “Sponsored” tag rather than the simple “Ad” tag they used to display ad before, along with...
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40% of young people use TikTok or Instagram rather than Google with voice driving 30% of all queries, especially by younger users.
Prabhakar Raghavan, the Google senior vice president who runs the Knowledge & Information organization, came out and stated that...
How a leading pet insurance provider increased its return on ad spend with Performance Max.
Using the Performance Max campaign approach within Google Ads, a leading UK based pet insurance company were able to use different...
The latest generation of Google campaign tools have a new approach they call bidding for value.
It’s difficult to stand out, especially when everyone is doing the same thing!
Today, more than 80% of Google advertisers use automated...
Automation, measurement, and privacy: the top 3 priorities for Google Ads in 2022.
Performance Max and Discovery campaigns fall under the Automation pillar and Google is championing the use of campaign types to advertisers.
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