This new experience will start rolling out over the next few months with Google sharing migration timelines as the year goes on.
The great this here is that data centralization along with controls should save time for enterprise search marketers by allowing more work to get done in one place. Additionally, sharing common technology with Google Ads should allow for ease of use for marketers.
Google has revamped Search Ads 360, its enterprise campaign management platform, the company announced Tuesday. The update includes support for some newer Google Ads features (like Performance Max and Discovery campaigns), greater support for other search engines, a refreshed UI as well as workflow improvements.
https://martech.org/google-announces-new-features-for-search-ads-360/
