Earlier this month (October 2022) Meta announced that it was adding new ad formats to Instagram. Why? Well, as a result of Apple’s...

Yep, the future of social media is looking less social. If you already experience your Instagram feed increasingly showing Reels from...

A recent study by Emplifi, a unified customer experience (CX) platform, analysed thousands of brands worldwide between 1 April, 2022 - 30...