10/17/2022 9:45:31 PM Instagram sees new ad formats emerge! By Gez McGuire Earlier this month (October 2022) Meta announced that it was adding new ad formats to Instagram. Why? Well, as a result of Apple’s...
10/15/2022 12:06:03 PM Facebook is getting ready to face off with TikTok. By Gez McGuire Social media has transformed, and Facebook has to transform along with it. Young adults told Facebook in a survey that they thought it...
8/24/2022 4:03:54 PM Get ready to see even more posts from accounts you don't follow on Facebook and Instagram. By Gez McGuire Yep, the future of social media is looking less social. If you already experience your Instagram feed increasingly showing Reels from...
8/24/2022 12:52:29 PM Social media ad spend for UK companies greater than the global average! By Gez McGuire A recent study by Emplifi, a unified customer experience (CX) platform, analysed thousands of brands worldwide between 1 April, 2022 - 30...
1/10/2021 12:00:00 AM Chlorinated Data: Why Google and Facebook are shifting British data to America. By Gez McGuire The data itself of course will not physically move as datasets are regularly copied onto servers around the globe in order to ensure...