Mobile search results on Google now has ads labelled as ‘Sponsored’.
Paid results on Google will now carry a larger “Sponsored” tag rather than the simple “Ad” tag they used to display ad before, along with...
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Digital advertising's future will be centred around context!
The notion of context is nothing new to marketers, but will be become very important in digital advertising in the coming years.
What I...
Building for the future: Why Google is prioritising investments in privacy, measurement, and automation.
When Google saw an increase in people shopping online in 2020 they realised that people weren’t just looking for things to buy; they were...
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