8/24/2022 4:25:00 PM With 61% of 25- to 34-year-olds buying on social media we are in the middle of a Social commerce boom! By Gez McGuire The figures show that only 10% of consumers say they avoid brands’ social media pages and 90% of consumers being aware of brand...
8/24/2022 4:03:54 PM Get ready to see even more posts from accounts you don't follow on Facebook and Instagram. By Gez McGuire Yep, the future of social media is looking less social. If you already experience your Instagram feed increasingly showing Reels from...
7/6/2022 6:38:10 AM Could the goal of achieving a single AI model that can handle multiple tasks be achieved by Google? By Gez McGuire Google is a step further towards developing an advanced AI architecture called Pathways - a single model that can learn to do multiple...
6/21/2022 2:06:11 PM The latest generation of Google campaign tools have a new approach they call bidding for value. By Gez McGuire It’s difficult to stand out, especially when everyone is doing the same thing! Today, more than 80% of Google advertisers use automated...
3/16/2022 2:02:26 PM Accelerate revenue opportunities by disrupting the funnel. By Gez McGuire Conversational AI, in my opinion, will be the next BIG disruptor in marketing and sales. It will transform funnels and brands and...
2/18/2022 1:13:58 PM How do marketers stay ahead of the latest privacy changes? By Gez McGuire It has been reported that 58 percent of UK and US customers feel positively towards receiving hyper-personalised ads, despite the...
12/4/2020 12:00:00 AM AI could generate more revenue than human workers by the end of the decade. By Gez McGuire This article summarises a combination of a survey of 1,200 business leaders in the UK, France, Germany and The Netherlands and detailed...
10/3/2020 12:00:00 AM Scale as a service: How e-commerce platform Shopify uses machine learning for fulfilment. By Gez McGuire Businesses now have access to leading-edge technologies by renting what they need on-demand from cloud providers. Amazon's AWS (Amazon...