Conversational Commerce will become the next evolution of e-commerce.
Deploying AI to facilitate dialogue with your customers adds the missing human element, providing a more personalized experience and the main reason that this will take over and eclipse e-commerce as we know it is that we all interact differently, which we cannot do with traditional e-commerce.
There's also a marked difference between interacting within the context of a conversation and the interaction merely at the digital level of e-commerce.
This is when intent within conversations can be discovered by AI and organised by specific levels of intent to create a series of top intents that the conversational platform recognises.
The next BIG shift in digital commerce and online marketing will be in conversational AI and those companies that begin deploying this into their mix earlier than others will have a distinct advantage over their competitors.
This is really exciting - watch it evolve!
According to a 2020 eMarketer study, 38.5% of the U.S. population use voice assistants to connect with their smartphones or other gadgets, double-digit growth over the last year attributed to increased stay-at-home behavior. The trend spurred major ecommerce portals to develop chatbots or use existing voice-based integrations to increase sales. Fortunately, many tools have emerged to meet the needs of businesses and brands to help them become more conversational at scale. These products are now possible thanks to improvements in machine-learning quality and affordability, artificial intelligence, voice computing technologies and conversation-automation tools.