At WWDC, Apple unveiled its new "Apple Intelligence" platform, a series of advanced AI tools designed to enhance user experiences across iPhone, iPad, and Mac devices. 

This innovative approach leverages generative AI and personal data, with a strong emphasis on privacy and user-specific customisation. Features of Apple Intelligence include sophisticated text manipulation, state-of-the-art image generation capabilities, and improvements to Siri that make it more intuitive and helpful. 

Aimed primarily at users with the latest hardware, such as the iPhone 15 Pro and newer Macs with M-series chips, Apple Intelligence represents a significant step forward in integrating AI technology in everyday devices while maintaining stringent data privacy standards.