Microsoft has announced a suite of new features designed to optimise ad campaigns, including AI-generated headlines and descriptions, auto-generated assets, and IF functions. These tools, aimed at enhancing the efficiency and scalability of advertisers' campaigns, promise to be a boon for marketers.

The AI-driven tool, available in 35 languages, proposes headlines and descriptions, providing inspiration and highlighting potential improvements to ad copy, thus saving time and effort. It automatically detects languages based on the website's content, ensuring accurate and contextual generation of ad texts.

Alongside this, Microsoft is launching an auto-generated assets feature, designed to eliminate the need for individual campaigns or ad groups for various devices and audiences. This tool will facilitate easy scaling and the creation of more relevant ads, significantly improving the ad placement experience for marketers.

Finally, Microsoft is introducing IF functions, a feature set for release later this month. This function will allow easy ad copy edits based on device and audience targets, streamlining campaign management and addressing scalability issues.

With these new tools, Microsoft is leveraging AI to streamline and enhance the ad campaign process, promising to boost creativity and productivity for marketers worldwide.