Google is meticulously and cautiously progressing towards realising AI's full potential.
This pace might feel a bit sluggish or overly cautious for some. However, if you choose to embrace it, a transformative search experience is in store for you.
AI is paving the way for the future of Google Search, but perhaps not as you might expect.
Google, a name virtually synonymous with web searching, isn't focusing solely on chatbots (despite the development of one, named Bard). Nor is it overhauling its homepage to resemble a ChatGPT-like messaging system.
Rather, Google is positioning AI at the heart of the most coveted online space: its current search results. Welcome to Google's redesigned search results page.
This AI-centric, vibrant layout might be quite a departure from what you're accustomed to. It's driven by some of Google's most sophisticated Large Language Model (LLM) work, including the newly-developed general-purpose model, PaLM 2, and the Multitask Unified Model (MUM), utilised by Google to comprehend various media types.
From the demonstrations that have been witnessed, the results are often highly impressive.
It's set to transform your search experience, particularly on mobile, where the AI-generated snapshot often commands the full first page of your results.
However, there are a few considerations: To benefit from these AI snapshots, you'll need to activate a new option known as Search Generative Experience (SGE), which falls under another fresh feature named Search Labs.
AI won't be triggered for every search query — it only emerges when Google's algorithms deem it more beneficial than regular results.
Bring it on!
The AI takeover of Google Search starts now Google is moving slowly and carefully to make AI happen. Maybe too slowly and too carefully for some people. But if you opt in, a whole new search experience awaits.
https://www.theverge.com/2023/5/10/23717120/google-search-ai-results-generated-experience-io