Today's consumers are seamlessly navigating between digital, physical, virtual, and social platforms as they browse, research, and purchase. As shopping evolves into an ambient experience, retailers must adapt to reach customers where they spend their time – where demand, discovery, choice, and consumption happen.
Emerging technologies like augmented reality, virtual reality, and shoppable videos will play a vital role in engaging consumers. Younger shoppers, in particular, are 2X to 3X more likely to use these innovative media platforms for shopping.
"Adapting to Moving Targets: AI Empowers Marketers to Optimize Messaging and Customer Engagement"
As customer preferences and communication channels constantly shift, marketers must stay nimble to effectively reach their target audience.
By harnessing AI's power, they can rapidly adapt to evolving channel touchpoints and fine-tune content curation and Google's AI-driven Performance Max campaigns is one such solution, enabling marketers to optimise performance across all of Google's channels for maximum impact.
People will discover new products and services while scrolling through social feeds, watching streaming videos, and playing video games. This will make the next phase of commerce less about people choosing which channel to engage with and more about how close retailers can get to consumers and the places where they spend their time — places where demand, discovery, choice, and consumption happen.
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