ChatGPT, a cutting-edge language model, is breathing new life into the chatbot space. Chatbots have long been hyped as a way to provide personalised assistance to online shoppers, but often failed to deliver on their promises, leaving users feeling frustrated. 

However, with the integration of the ChatGPT API, Instacart and Shopify are now able to offer a more intuitive and interactive shopping experience to their customers.

Instacart is partnering with a third-party AI and utilising product data from retailers to provide shoppable answers to questions like "How do I make great fish tacos?" The upcoming "Ask Instacart" feature is expected to debut later this year and promises to enhance the convenience of shopping by providing users with personalised, intelligent responses to their queries.

Similarly, Shop, the consumer-facing app for Shopify, is leveraging ChatGPT to power a new shopping assistant. With this AI-powered assistant, Shop users can get instant product recommendations, find the best deals, and receive tailored shopping advice based on their preferences and previous purchases.

With more sophisticated AI-powered shopping assistants, users will enjoy a more integrated and streamlined online shopping experience. The promise of more personalised and intelligent assistance is on the horizon, ushering in a new era of online shopping convenience.