New York state will begin allowing mobile or online sports bets to be placed beginning Saturday, January 8, 2022. and as a result Google has updated its Google Ads gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. T

This is big news in the world of search as this is a highly restricted activity on Google.

Google announced it will begin to accept and run ads for sports betting from certified, state-licensed entities in New York from January 8.” saying that  “application for certification will be open to advertisers who wish to promote online gambling content in this region on January 7, 2022.”