Savvy marketers will not be troubled by the looming third-party data cull – far from it. Why? Because they know the real value lies with first-party data. Like most areas of life, though, it’s not what you have; it’s what you do with it that counts.
And the future lies with AI.
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The data field is pushing into new frontiers. As part of our Deep Dive on Data, Gez McGuire, founder of artificial intelligence (AI) marketing firm MCG Digital Media and The Drum Network member, looks into one of the most exciting growth areas: artificial intelligence.
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