Pinterest is positioning itself as a potential must have platform for savvy e-commerce marketers, as it announces a wide range of new features aimed at increasing the shoppability of its platform.

The new suite of digital commerce capabilities, from the visual oriented social media platform include several new features of its Idea Pins, which are shoppable video pins initially released in July 2021.

Pinterest is integrating Idea Pins with its augmented reality (AR)-based Try on Tool, released in January 2020, AR Try on enables consumers to virtually try on various cosmetics products. 

The company is also integrating Idea Pins with the Amazon Associates Program, an affiliate marketing offering. This will enable creators in the U.S. to add affiliate links from an assortment of millions of Amazon products and earn commission on qualifying purchases. 

Additionally, creators now have the option to make their Idea Pins automatically shoppable by enabling shopping recommendations on their Idea Pins. 

Exciting new additions for e-commerce retailers that can benefit from a mixture of this AR capability mixed with the correct audience segments that Pinterest offer.