Gez McGuire Insights

9/10/2025 10:37:06 AM

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

Recent reports have revealed something many in the AI space suspected: ChatGPT taps into Google Search to deliver real-time answers.

That...

9/10/2025 10:22:21 AM

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

Apple is gearing up to enter the AI search race with a bold reimagining of Siri. According to reports, the company will roll out a system...

8/20/2025 8:01:04 AM

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

The way we search is changing fast. With AI now woven into Google Search, people aren’t just typing quick questions - they’re exploring...

8/3/2025 3:02:43 PM

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

We used to laugh at Clippy - the lovable but slightly annoying paperclip from Microsoft Office that would pop up asking if you were...

7/16/2025 11:09:31 PM

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

Forget everything you thought you knew about how people search.

In 2025, the humble search bar is no longer the default starting point....