Gez McGuire Insights

8/20/2025 8:01:04 AM

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The way we search is changing fast. With AI now woven into Google Search, people aren’t just typing quick questions - they’re exploring...

8/3/2025 3:02:43 PM

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We used to laugh at Clippy - the lovable but slightly annoying paperclip from Microsoft Office that would pop up asking if you were...

7/16/2025 11:09:31 PM

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Forget everything you thought you knew about how people search.

In 2025, the humble search bar is no longer the default starting point....

7/1/2025 12:55:33 PM

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Something fundamental is shifting at the heart of Google Search.

For years, Google has operated on a familiar rhythm: you type in a query,...

7/1/2025 12:43:02 PM

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When ChatGPT first launched, the comparisons were inevitable. Here was an AI tool that could answer questions, summarise documents, and...