Google is reportedly contemplating the introduction of fees for access to advanced AI-powered internet search results.
This consideration is part of the company's broader exploration of potential applications for AI technology, including its integration into existing subscription offerings. Under the discussed plans, Google would maintain the cost-free accessibility of its primary search engine, while proposing a premium service tier for users willing to pay for enhanced search capabilities. Sources cited by the Financial Times indicate that even subscribers would continue to see advertisements alongside their search outcomes.
Google, a service used by over a billion individuals monthly, already monetises certain features like additional storage and its "AI Premium" service, which offers users the Gemini AI assistant in Gmail and Docs.
Introducing a paid option for core services, however, would be a novel approach for the company.
Google 'considers charging' for premium search results powered by artificial intelligence. The tech giant is said to be exploring several ideas about how to use the technology, including incorporating it further into subscription services.